When Cami of The Content Babe approached me for a branding session to capture the essence of her rebrand, I was thrilled to be part of this exciting process! As a content creator specializing in weddings, events, and businesses, she needed photos that reflected her personality, values, and the services she offers. Here’s how we created images that truly represent who she is.
A Color Palette That Reflects Her Personality
One of the things I loved most about this session was the vibrant color palette The Content Babe chose. It’s bright, fun, and full of energy—just like her! 🌴✨ Her brand colors, which are both bold and fresh, mirror the dynamic energy she brings to the weddings, events, and businesses she serves. The photos were intentionally crafted to showcase her personality, capturing her as the go-getter and creative professional she is.
Showcasing Her Brand Materials & Personal Style
To make this branding session truly hers, she came prepared with printed brand materials to incorporate into the photos. From her beautifully designed business cards to notebooks and other printed items, we made sure to highlight every part of her brand.
She also brought a mix of outfits, including neutral tones for a polished, professional look and pops of color to add some fun and personality to the shoot. Whether we were capturing a relaxed, casual vibe or a more business-oriented look, every image showcased her versatility and her personal style.
Purposeful Negative Space for Marketing Flexibility
When planning a branding session, it’s essential to think about how the images will be used across different platforms and marketing materials. We made sure to include both portraits with The Content Babe front and center, as well as images with negative space. This gives her the flexibility to add text, quotes, or product details in the future, whether for social media graphics or website banners.
Portrait & Landscape Shots for Versatility
In addition to the negative space, we also captured images in both portrait and landscape orientations. This allows The Content Babe to use these images in a variety of ways, from her website and blog posts to her Instagram feed and stories. Having photos in different dimensions ensures that she’s ready to use the perfect shot for whatever marketing needs arise.
The Power of Branding Photography
Branding photography is about more than just taking pretty pictures. It’s about telling a story—your story—and capturing the essence of who you are as a business owner. By showcasing your personality, values, and the tools of your trade, you create a visual narrative that speaks to your audience. For The Content Babe, this session has provided her with a set of images that will elevate her brand and help her connect with her ideal clients.
Ready to Elevate Your Brand?
If you’re a business owner or content creator looking to elevate your brand, I’d love to help you create custom, professional images that reflect who you are and what your business stands for. Whether you’re looking for a fresh set of branding portraits or an entire rebrand, I can help you bring your vision to life.
Not sure if I’m the right fit? No worries! You can also explore other talented photographers on our Find a Photographer page. Our studio is home to a community of creative professionals, and I’m sure you’ll find the perfect photographer who fits your aesthetic and budget.
Photos captured by Jax Mini Sessions Studio owner Tabitha Baldwin
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