Written by Russ Bratcher
Let’s be honest: winter gets a bad rap. It’s cold (even in Jacksonville, FL, where we Floridians break out parkas when it hits 60), the days are shorter, and sometimes we feel more like hibernating than hustling. But what if I told you that winter is the perfect season to schedule branding portraits? Yes, even with those endless holiday to-dos and the siren song of cozy blankets.
As a photographer and small business owner, I’ve seen firsthand how winter branding portraits can be a game-changer—not just for creatives like me but for moms running businesses, entrepreneurs planning their next big thing, and fellow photographers looking to refresh their online presence. So grab a cup of cocoa (or a peppermint latte, no judgment), and let’s dive into why you shouldn’t wait until spring to shine a spotlight on your brand.
Branding Photos Are Not The Problem: The Content Crunch Is
We’ve all been there: January rolls around, and your social media feeds suddenly cry out for fresh content. The “Happy New Year!” post bought you a day or two, but now you’re staring at your phone or email inbox thinking, “What do I post next?”
You scroll through last year’s branding portraits—if you even had them done—and realize they’re outdated. Maybe your look has changed, your business has grown, or your offerings have shifted. Whatever the reason, your content isn’t representing you anymore. Cue the stress, procrastination, and the inevitable Canva graphics that don’t quite hit the mark.
For moms and business owners, this cycle can feel like one more thing pulling your attention when you’re instead focused on your family or that dream project. For photographers, it can mean scrambling to market mini-sessions with visuals that don’t reflect their current style. Either way, the solution isn’t working harder—it’s working smarter.
The Solution: Winter Branding Portraits
Winter branding portraits are the answer to your content woes. Think of them as the equivalent of stocking your freezer with homemade meals before a busy week: setting yourself up for success before the crunch hits.
Here’s why winter is the best time to schedule them:
Planuary. The Calm Before the Storm.
Winter often feels quieter after the holiday hustle. Business tends to slow down just enough to give you breathing room for strategic planning. This is the perfect time to focus on your branding portraits, ensuring you’re prepared before spring’s busier pace kicks in. You and your team will have a folder of professional photos ready for announcements, social media, and that shiny new website refresh you’ve been dreaming of.
Fresh Starts Need Fresh Looks
2025 is all about hitting refresh—new goals, new plans, and (you guessed it) new content. What better way to launch your 2025 strategy than with a polished set of branding portraits that capture who you are right now? Whether you’re an entrepreneur launching a product or a mom leaping side hustle stardom, your audience wants to connect with the current you.
And photographers, let’s be honest: how often have you cringed at your old headshots while trying to book clients?
You wouldn’t post a 10-year-old photo of yourself on a dating app, so why do it for your business?
But What About…?
I hear your hesitation. Maybe you’re thinking:
“I’m too busy during the holidays!”
I get it! But here’s the thing: winter branding portraits can take up a portion of your day. A quick, well-planned session can give you months of usable content. And trust me, it’s much more efficient than scrambling to DIY your visuals later.
“I don’t know what to wear.”
Plan your outfits to reflect your brand while keeping you comfortable and confident. (Gray, Brown, Black, and White are always neutral and make for a contemporary feel.)
“I’ll do it in the spring.”
Spring is great, but you’re already in the thick of it by then. Winter branding portraits let you start the year with energy and an upbeat track toward your company.
What to Plan During A Winter Branding Session
When you plan a winter branding session with me (or any photographer), you’re not just wanting pretty pictures. You’re getting a strategic tool for your business. Here’s what we’ll focus on:
Your Brand Story: Capture who you are, what you do, and why your audience should connect with you.
Versatile Shots: You can use headshots, lifestyle images, and detail shots across platforms. Need a photo for your “About Me” page? Covered. Want Instagram content for weeks? Done.
Tailored Locations and Props: Whether it’s your office, a cozy outdoor setting, or a studio setup (like we have at Jax Mini Sessions Studio!), we’ll create a look that aligns with your brand.
Make It Happen — Imperfect Action Is Better Than Inaction
So here’s the deal: winter branding portraits aren’t just another item on your to-do list. They’re an investment in your business, confidence, and ability to connect meaningfully with your audience.
Don’t wait for the spring rush or the content panic. Capture your magic now so you can hit the ground running in 2025. If you’re ready to book a session, our community of local photographers would love to chat and help you tell your story—no Canva graphics required! Check out our featured studio photographers at Jax Mini Sessions Studio. They are ready to help you today!
Final Thoughts
Winter might not feel like the most glamorous season, but it can be the most productive with the right mindset (and a great photographer). So throw on a scarf, get a spray tan (hello, it is Florida), and create branding portraits that scream success for your best year ever. Who’s with me?
About Russ: Russ Bratcher is a former US Air Force Veteran, teacher and now photographer in Jacksonville, FL. Learn 7 ways to revive your family photos this year!
LEAVE A COMMENT
0 Comments